Active Packaging Solutions From Multisorb Technologies Helps Keep Natural Foods Natural and Fresher for Longer
Buffalo, NY
With more consumers choosing to eat at home, retail shelves are the stage for fierce competition. Keeping in mind the importance of freshness and flavor in consumer attitudes towards food, national and private label brand owners are challenged to consistently deliver and sustain products that reflect high quality in form as well as flavor. Many are finding new ways to keep their products not only fresh but also fresh-looking as a means of differentiating their brands.
To help meet these growing industry needs, Multisorb Technologies, the global leader in active packaging solutions, offers its extensive active packaging technologies and value-added packaging programs for preserving the wholesomeness and appeal, while extending shelf life of packaged food products. The company highlighted its solutions at the 2009 IFT Annual Meeting and Food Expo, June 6-9, 2009, Anaheim, CA.
Preserving Quality of Case-Ready Meat
To extend the saleable life of fresh meat at retail, Multisorb will spotlight its industry leading MAPLOXSM program during IFT. This low-oxygen case-ready packaging program maintains the fresh flavor and wholesome appearance of packaged meats during distribution to assure that when individual packages are removed from the master bag at retail, the meat has full display life, and reflects the quality of the brand under which it is sold.
Keeping the Ingredient Listing Clean
Multisorb will also highlight its solutions that enable manufacturers of natural and organic foods to meet "clean label" requirements. By preventing oxidation and moisture-mediated degradation, Multisorb's suite of active packaging technologies helps streamline the ingredient profiles while maintaining shelf life, preventing spoilage and preserving color, taste, aroma, mouth feel and flavor.
Active Barrier Packaging Keeps Oxygen Out
New technologies from Multisorb make it possible for packaging materials to both absorb oxygen and block ingress. Structures are specifically designed to meet product needs and may be utilized in molded, thermoformed, or film applications.
FreshBlend's unique attributes also address environmental concerns by providing a monolayer barrier to replace a multilayer structure, making the packaging more economical and easier to recycle. Furthermore, it can potentially permit the use of thinner gauge materials, replace expensive passive barrier materials, and reduce the carbon footprint of the package.
